The media company behind GEN and The Money Trails
Money moves the world.
We follow it.
Unfamiliar Studios makes investigative videos and a weekly newsletter on how money and power work.
Work with us
GENInvestigative videos on money and power.Watch on YouTube →
The Money TrailsA free weekly newsletter, written by GEN.Read the newsletter →820K+
105M+
8.8M+
4,600+
Work with us
Reach high-earning viewers who come to learn how money works.
Nearly 3 million views a month from an audience that's mostly American, 25 or older, and in the top 20% of household income.
38%
of viewers are in the top 10% of household income
58% are in the top 20%
In-market for
Investment servicesReal estateFinancial planningSoftware
59%
US audience
70% across the US, Canada, UK and Germany
80%
aged 25 or older
Only 3% are under 18. 67% are 25 to 44.
52%
returning viewers
Plus 48% new viewers every month.
2.8M
views in the last 28 days
from 996K unique viewers
Source: YouTube Studio, last 28 days, November 2026. Income and interests are Google estimates.
Brands we've worked with
Click a logo to watch the integration.
Three ways to work with us
GEN on YouTube
Sponsored segments in our long-form videos and Shorts.
820K+ subscribers105M+ views59% US audienceThe Money Trails
Sponsored placements in our free weekly newsletter.
4,600+ subscribers40%+ open rateEvery weekGEN on Instagram
Sponsored posts on GEN's Instagram.
88K+ followers@genkimuraFor brands and agencies
Ready to reach this audience?
Email us about sponsoring a video, a newsletter issue or an Instagram post, and we'll send our latest media kit.
business@exploretheunfamiliar.com
Guests
Who's sat down with GEN
Lawmakers, authors and experts have joined GEN to break down how laws, regulation, business and power affect your money.
Ilhan Omar
U.S. Representative, Minnesota
Tim Burchett
U.S. Representative, Tennessee
Jon Ossoff
U.S. Senator, Georgia
Yeonmi Park
North Korean defector and author
Leopoldo López
Venezuelan opposition leader
Richard Reeves
President, American Institute for Boys and Men
Dr. Orion Taraban
Psychologist, host of PsycHacks
We have no political affiliation
There are no sides in money.
GEN isn't a political channel. We talk to people from every side, because the decisions they shape hit everyone's wallet.
Want to sit down with GEN?
For interviews and collaborations, email our producer.
producer@exploretheunfamiliar.com
Founder
Meet Gen Kimura
I'm Gen, the founder of Unfamiliar Studios and the host of GEN. My team and I make investigative videos, interviews and a weekly newsletter about how money and power work. We follow the money behind the biggest stories and show you who wins, who pays and what it means for you.
Want to reach me directly?
For personal requests, email me.
gen@exploretheunfamiliar.com
Videos
Latest from GEN
From the comments
What viewers say
“One of the best channels out there. In a highly partisan world, it's refreshing to see someone trying to understand and have conversations with all sides; even people you disagree with”
“Watching the two sides shake hands at the end was all that is needed, and the only place I've seen it is thanks to this unbiased channel”
“This was genuinely good content, level headed fella, sound reasoning, good message.”
Newsletter
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Contact
Let's work together
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